The goal of the project is to transfer video and film works from obsolete formats to an uncompressed digital archive. Additionally, artists are given the option to make their works available on the internet and sell them. The self-generating website for Spanish Video Art will serve as a platform for the dissemination of Video Art, as well as a social network accessible to the general public.

Adva offers video art transfer services at subsidized prices along with professional and friendly support, making it easier to ensure that creative works in video are not lost.

Furthermore, Adva provides artists with a web platform for the uncurated display and sale of video art. The public can download pieces directly. Downloads are linked to the artist’s account. A copy of the videos transferred by the artists (with prior permission) will be preserved at the foundation, creating, by default, a database and an archive of the transferred material.

Adva is a collaboration. The MOSIS foundation supports Simon Lund’s work in preserving audiovisual material. This collaboration began in May 2009 with an application for an AVANZA grant from the Ministry of Industry (which was not awarded) and was implemented on a domestic scale in June 2010, thanks to two grants awarded by Cultural Industries of the Ministry of Culture—one to Simon Lund for machinery investment and another to the MOSIS Foundation for the launch of ADVA.