Audiences (3 A)

The project consists of implementing this innovation program in three cultural centers.

Innovation points: Tailor-made: the beauty of every neighborhood is that it is different, and its centers should reflect that. A study of audience demographics, typology, and interests to counter standardization must provide each cultural center with its own unique personality. Every center needs to have common levels of content shared with other locations; however, its structure and model must be distinct. Intergenerational interaction: connecting early childhood and senior citizens, avoiding sectorization by educational backgrounds or grouping by activities for the unemployed, early retirees, and homemakers. Segments of the population that are separated in other spheres currently remain separated in cultural centers as well. Uses of space: attempting to make more than one single activity possible within the same area. Relaxed atmosphere: making it more accessible, inviting, and appealing. This would involve removing architectural, spatial, and identity barriers as much as possible. With just a few changes, the cultural center can become a hub for neighborhood life in addition to a place of learning. Enhancing the center’s image to make it more visible and give it greater personality. Content and programming: this should not only be about preserving practices that people want to keep, such as macramé, ballroom dancing, or therapeutic crafts like pottery and painting, but also about helping seniors stay up to date with changes in daily life, such as the internet; it should also encourage young people to learn history, the memory of bygone times, cooking, or trades from older generations, without the element of authority implied by learning from “the old folks.” The finances: optimizing the accounts and ensuring the intelligent use of money through sound resource management.

Innovation Plan for Private Art Center Programming (3 B)
When the optimization program is offered to private cultural companies or other foundations, it would be conducted under a guarantee of confidentiality and delivered in distinct packages, such as: a rescue package, providing solutions to obvious problems or crises; a strengthening package, improving aspects like participation or quality; a preventive package, for evaluation purposes; and a creative package, for institutions requiring new initiatives.