
The masterclass details the creation process behind a social artwork: the steps, obstacles, and potential alternatives when undertaking a non-commercial social art project. We use videos of the 132 murdered women (created thanks to the Ministry of Equality) that we have produced as educational material.
This is the condensed outline:
-The framework: defining the scope and theme of the project.
-The beginning of the research: taking notes and creating files that can potentially be transformed into a formal outcome.
-The object or cultural product is born out of the work itself. The idea stems from the research.
-The creation of a database.
-Examples of translating common language into art: the transformation of a database entry into a book page.
-Basic considerations when making a book: size, paper, inks, binding, distribution, and sales.
The specific format of each workshop depends on the venue. As a guideline, we show photos of how the workshops were conducted in very diverse settings: Espacio de Culturas at NYU (New York University) in New York, USA.
The goal is to shed light on the creation process of non-commercial art in order to encourage artistic activity with a social purpose. Engaging a 15-year-old on the topic of gender-based violence is far more challenging than teaching a class on “how to create social art.” Based on our experience, we have found that giving a talk focused on tackling social issues like gender-based violence through art is much better received in arts-focused high schools than giving a standard talk on gender-based violence itself. Many teenagers want to “change the world,” but they are rebellious and resist the status quo. To them, talking about gender-based violence feels outdated or irrelevant to their lives; however, bold color and groundbreaking art capture their interest. Through a masterclass on the artistic process (for high schools) or a workshop (for town councils), essential content for adolescent education is introduced, working toward a future without abusers and victims.
Particularly in small groups, the session also provides a playful approach to difficult content, building empathy within the group and serving as a means to connect with one’s inner self, which produces a cathartic effect when processing trauma. It helps ensure that domestic violence stops being perceived merely as a phenomenon, allowing people to visualize an individual rather than a number when thinking of a victim. It succeeds in destabilizing myths surrounding the issue and contributes to revealing a different reality.
General public of a cultural center who have a social awareness and an interest in self-care, as well as a university or high school audience interested in the arts.
If you are interested in a talk, please contact: janaleo@fundacionmosis.com
Presence of a member of the MOSIS team.
The base price of the workshop is 400 euros, though it is adapted to each circumstance and center.